

Fulton Hall 450C
Email: donggwan.kim@bc.edu
Quantitative Marketing; Consumer Finance; Economics of Information; and Advertising.
Donggwan Kim is an Assistant Professor of Marketing at the 乱伦小可爱 Carroll School of Management. His research explores the impact of advertising on consumer financial decisions and election outcomes, utilizing econometric analysis, machine learning techniques, and lab experiments. He holds a Ph.D. from Washington University in St. Louis.